When Contigo went through a major refresh, Atypikal led the brand's strategic positioning and equity campaign.

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My role was to put the new brand identity to work wherever words show up.

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That meant writing product copy for all of Contigo's SKUs—each packed with its own set of innovative features that need to be communicated clearly—for Target, Amazon, and Contigo's DTC site.

 

I also wrote the refreshed website copy and newsletters, all in Contigo's new sharp, purposeful brand voice.