Good News

Agency: Atypikal

Lean in closer, I'm going to tell you a little industry secret:

There's nothing more fun for a writer than when a client wants to get a little goofy with it.

The US cannabis brand Good News came to Atypikal for a brand refresh and equity campaign. In the process, we developed a cheeky, devil-may-care brand voice that was so much fun to write for it was hard to put the pen down.

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I worked on brand positioning, equity messaging, web copy, and—my favourite, pictured here—product copy for all of the brand's playful SKUs.